The Pixel Watch drew a lot of attention when Google unveiled it at Google I/O in May 2022. Perhaps even more noteworthy, however, is how Google will use Fitbit tracking on the upcoming Pixel Watch. Related: Google Is Now Ready To Take On Apple With New Pixel Watch Everything is still clearly branded as a Fitbit gadget, but it's obvious that those devices are now part of the Google family. Simply head to the Google Store website, click on the 'Watches' section, and you can purchase any of Fitbit's current wearables - including the basic Fitbit Inspire 2 tracker and the flagship Fitbit Sense smartwatch. Starting in February 2021, Google began selling Fitbits alongside its other hardware. Instead of focusing on the advertising angle, Google's reasoning for the Fitbit deal stands to be much more exciting.Īs of 2022, the effects of Google's Fitbit acquisition are more apparent than ever before. Fitbit and Google have both stated that user data won't be used to target advertisements. However, the deal has been subject to scrutiny, including probes into whether it could propel Google’s market position in advertising if it chooses to use Fitbit's data to further personalize ads. In November of 2019, Google paid $2.1 billion to acquire the well-known fitness tracking company. Related: Google Assistant Comes To Fitbit Smartwatches: What Can Users Do With It? Within a span of about ten years, Fitbit went from two entrepreneurs struggling to find investors to a multibillion-dollar company. It was a wireless device that could be clipped onto clothing and could track the wearer’s movement, sleep, and the number of calories burned. In 2009, Fitbit launched its first device, known simply as the Fitbit. Fitbit was founded in 2007 by James Park and Eric Friedman, who dreamed about creating wearable devices that utilize health sensors.
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